YouTube Rewind became a source of mockery, with the general users berating the company for being "cringe" and for hand-picking creators that were seen as YouTube’s most family-friendly, excluding some of the actual most-popular channels. This all culminated in the infamous 2018 YouTube Rewind as Will Smith told viewers how much he liked to play Fortnite, before an odd selection of creators began awkwardly replicating memes and praising people for using their voice in a way that many saw as in insincere, sanitised and all together very out-of-touch. This formula worked quite well for several years, but over time, YouTube’s slightly utopian view of its site led to increasing backlash. In 2012, YouTube changed the formula as the site became more and more popular in the social zeitgeist, involving elaborate appearances from the platform’s most recognizable content creators, from gamers to vloggers to makeup artists, as the mini-movies integrated the year’s biggest tracks and trends. While it is understandable that neither advertisers nor some in the community would want controversial creators like PewDiePie and the Paul Brothers in Rewind, YouTube’s blind insistence on purely advertiser-friendly creators has led it to miss the people and content that made YouTube great in 2018.Soon, Rewind became a yearly staple for the site. YouTube astoundingly has 4.5 million searches for YouTube. As demonstrated by user backlash over Tumblr’s new policy concerning NSFW art, media platform sites may make business decisions to the detriment of the community, and YouTube has done this with Rewind 2018. YouTube s most disliked video is their own YouTube Rewind 2018 with 18 million thumbs down, as of January 2022. These roles are often difficult to balance and compete with one another. It is important to remember that YouTube is both an online community and a business. Cinemassacre - Paperboy (NES) - Angry Video Game Nerd - Episode 140. RedLetterMedia - Half in the Bag Episode 109: Captain America: Civil War. ashens - Beautiful Bootleg Darth Maul Figure Ashens. L'Orchestre de Jeux Vido - OJV - Mario 64 Medley - Orchestre de Jeux Vido. Why YouTube Rewind 2018 was so disliked by its own community was that it focused more on its advertisers than its community. boogie2988 - FRANCIS HATES YOUTUBE REWIND 2016. In Rewind 2015, YouTube celebrated gay marriage in the U.S, but the focus still remained on the community and its tapped-in creators. In the unfairly maligned Rewind 2017, YouTube masterfully balanced events that occur within the community with events that affect as all by having the creators hold hands and showing some of the news coverage about traumatic events that year. It was bad because there was never any overt linking of these issues to movements in the YouTube community and user experience. The campfire scene in the middle of the video wasn’t bad because it mentioned important and divisive issues like diversity, mental health, and representation. Lack of connection with the community even affected the video’s more political messages. These more relevant YouTube allusions were replaced with overdone Fortnight references. While Walmart Yodeling Kid thankfully made it into the video, similar internet phenomenon like T-Series and Johnny Johnny Yes Papa was not even mentioned. In exchange, the Rewind failed to highlight creators that defined the year like Shane Dawson, who’s documentary videos on the lives of YouTubers changed how people viewed the platform.īy having a small cast of creators that were not all well attuned to the YouTube community in 2018, the year’s Rewind couldn’t speak to trends and events that had shaped the year for that site. Despite her continued popularity and talent, it’s difficult to make the case for why a creator like Koshy should be featured in a video reviewing 2018 when her last content video was in late February of that year. Featured creators like Lily Singh, Casey Neistat, and Lisa Koshy, have all attempted to move towards more mainstream acting projects. There were many celebrities who did not start in the YouTube community, such as actor Will Smith, late night show hosts John Oliver and Trevor Noah, and Twitch streamer Ninja.Įven some of the content creators in the Rewind that started in YouTube are no longer as attached to its community. Additionally, very few of the people who are featured in the Rewind have a strong presence within the YouTube community. While the decision may have been a stylistic choice to help with Rewind 2018’s more storyline structure, the loss of so many creators was felt during the video. Despite the continued growth and diversity of the platform, this year’s Rewind included around 100 creators, less than half the size of last year’s over 250 strong creative cast. Far more worrying was the culling of YouTube content creators featured in total.
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